Tutorial 3& 4

Assuming that you have been appointed as the new CEO of Youtube,discuss in your groups answers to this questions.

What are the factors that lead to the extreme popularity of YouTube, especially with keen competition from other social network services like Wiki, Blogs and Facebook.

Youtube has several advantages over other competitors. First of all, Youtube provides video sharing which other competitors does not. Network services such as Wiki,Blogs and Facebook only allows user to input text or image post. Youtube however has taken everything else to the next level, with video hosting and sharing, it captures a wider range of audience.

The successfulness of Youtube can be seen clearly with MNCs using Youtube as a platform to reach out to their targeted market. E. g Nike uses Youtube to ad commercials about their products publicise their upcoming events.

The second key advantage that Youtube has is the interaction between people. Youtube allows all users who sign up to leave comments on any videos. This has led to a large numbers of artist, professionals and students to post their works so as to receive feedback and improve the quality of their work. Unlike blogs or Wiki entries, which are just meant for reading, providing little or even no interaction between the users.


The article discusses some downsides to YouTube. How would you deal with these issues?

The downsides that Youtube are facing are copyright infringement and privacy.

To deal with the problem of copyright I would suggest to sign an agreement with various companies so as to get consent to publish their videos or ads on Youtube. Furthermore those videos which violate copyright rules would be removed and the user banned from posting anymore videos in Youtube.

As for privacy wise, Youtube would have terms and conditions stating that anyone who feels that their privacy has been violated can contact Youtube.Youtube would then do its best to solve their problems depending on the situation.

What would be the future direction for YouTube?. Refer to the sections “Where is it going?” and “What are the implications for teaching and learning” for some ideas.

The future of Youtube is promising with users posting their own videos and companies making use of it to advertise their products and services. Youtube has also become a place for talent hunting, various singers have made use of Youtube and made themselves popular, one such person is Marie Digby, posted a video of her signing and has thus came up with a album with a music company.

Youtube also has a potential in expanding itself as an educational tool. Institutes can make use of Youtube to upload e-learning materials, as it provides free storage space, good bandwidth what’s more its free. Students can also make use of Youtube to do their research as there are videos on experiments and documentaries and even tutorials for them to browse.

Hence Youtube can developed into a very efficient resource tool in the future for any individuals to post their own video, do research and upload ads.